Which commercial model should we use?

CPS, CPL or CPI depends on the product, margin, sales cycle, tracking and the event you can validate reliably.

Are campaign terms fixed?

No. Terms depend on the advertiser, vertical, traffic source, geography, conversion rules and commercial agreement.

Programmes can use approval rules, source transparency, anomaly review, validation periods and partner-level performance checks.

Outcome-based acquisition

We structure affiliate programmes around clearly defined commercial events, reliable tracking and responsible publisher relationships.

Capabilities

Every scope is shaped around the objective, available evidence and the work required to make progress.

Commercial terms are attached to validated sales under an agreed attribution and approval policy.

Payment is tied to leads that meet agreed validation and quality criteria.

App acquisition is structured around tracked, validated installations and source quality.

Define outcomes, terms, tracking, assets, exclusions and acceptance criteria.

Recruit, brief and review relevant partners with clear operating standards.

Review anomalies and suspicious patterns, supported by agreed validation rules.

Establish transparent windows, deduplication logic and source-of-truth reporting.

Adapt commercial terms, publisher mix and creative requirements by market.

Campaign eligibility and commercial terms depend on the advertiser, vertical, traffic source, geography, tracking capability and signed agreement.

Our approach

Agree the payable event and commercial guardrails.

Prepare tracking, assets and publisher onboarding.

Monitor event quality, compliance and attribution.

Improve publisher mix, terms and conversion paths.

Questions, answered

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